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How Unpaid Advertising Can Skyrocket Your Startup — Building Blocks Consulting

By all means, a press release is an integral part of a PR campaign. But a press release alone does not a PR campaign make. His business specializes in generating widespread media exposure for innovative products, services and experts.


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Product Publicity or Business Publicity? Over the past several years, I have had Mastering the Media Next Article. As always, beware of press release distribution services that often times indiscriminately spew your release to hundreds of untargeted media outlets with little or no results.

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Email Marketing Made Simple: A Step by Step Guide [+ Examples]

Done right, your marketing should result in more leads, higher sales and a stronger brand. I believe that following steps in a logical progression, without going off on tangents, is one of the fastest ways to achieve your goals.

Even the name is uncomplicated! Business is complicated enough.

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Marketing can be made simple with a straightforward process. We also offer on-site and virtual SAM 6 training.

And of course, we apply SAM 6 for each of our clients. Call us at or complete this form. Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues.

A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service.

She served as chairman of the board for Depart Smart. She is a past board member and Chairman of the Board for WomenVenture. Read our best-selling, award-winning book. This ensures everyone is speaking the same language and has a working knowledge of marketing. This is an essential starting point for creating a great marketing plan. Fill in code sheets.

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Code sheets are a means of gathering and documenting important information about your company and the products it promotes. Code sheets can also be made for specific offers. Code sheets help direct and control your creative staff. Select appropriate promotional mix channels.